Technology Talk 2.0: Specifying High Quality, Durable, Digitally Printed Traffic Signs

May 19, 2021


Adding the option for digitally printed regulatory and custom signs to your sign specification allows you more flexibility, while still receiving high quality, durable signs that last for the intended life of the sign. Digitally produced signs are backed by 3M’s industry leading MCS™ warranty, provide motorists the same high standards of safety offered by the base sheeting and are ideal for wayfinding, tourist information, and a variety of other purposes. Hear from a 3M Certified Sign Fabricator on how digitally printing traffic signs has enhanced their operations and is helping them better serve the industry.

Learning objectives:

  • Understand the basics of digital printing and see examples of signs in use
  • Learn about the science behind digital imaging
  • Gain insight on best practices from a 3M Certified Sign Fabricator


Jennifer Lee, PhD

Advanced Product Development Specialist

3M Transportation Safety Division

Dr. Lee has 20 years experience in developing digital imaging systems for traffic signage applications, with a particular emphasis on highly durable UV-curable ink jet inks. She holds a PhD in Organic Chemistry from the University of Minnesota and a BA in Chemistry from St. Olaf College.

Shelly Toscano

Product Marketing Manager, Signing

3M Transportation Safety Division

Shelly is a global marketer in 3M's Transportation Safety Division, managing the digital printing portfolio and leading cross functional teams on technical and commercialization projects. 3M continues to evolve with the digital printing industry trend and has partnered with various printer OEMs to offer digital print solutions to meet various traffic sign production needs. Shelly holds an MBA from the University of St. Thomas, St. Paul, MN.

Bryce Williams, PhD

Research Specialist, 3M Corporate Research Analytical Laboratory, Weathering Research Center

Bryce has been a research scientist at 3M for 4 years and is lead scientist at 3M's Weathering Research Center where he advises testing for durable product development and conducts fundamental research on new weathering methods and analysis approaches. He received his Ph.D. in Chemical Engineering from the University of Minnesota and his B.S. in Chemical Engineering from Iowa State University.

Michael Conoscenti

VP of Sales/Co-Owner, Western Remac, Inc.

Michael Conoscenti is the VP of Sales and co-owner of Western Remac Inc, a signing & graphics manufacturer/installer out of the Chicago area. He has been in the roadway safety industry for over 30 years serving on the board of directors for ATSSA and Illinois Road & Transportation Builders. In addition, he has served as Chapter President of Illinois ATSSA and the ATSSA Sign Committee Chairman.

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