Tampa Hillsborough Expressway wins toll excellence award for Selmon West Extension

The agency garnered recognition for innovative excellence in community outreach during the project construction

September 03, 2019
Tampa Hillsborough Expressway Authority Selmon Expressway
Reversible Express Lanes on the Selmon Expressway. Image: THEA

The International Bridge, Tunnel and Turnpike Association (IBTTA) announced the Tampa Hillsborough Expressway Authority (THEA) as the winner of the 2019 Toll Excellence Award for Customer Service and Marketing Outreach.

THEA garnered the international recognition for innovative excellence in community outreach during the construction of the Selmon West Extension project. 

“We are thrilled IBTTA is awarding THEA with the Toll Excellence Award for Customer Service and Marketing Outreach,” said Vincent J. Cassidy, THEA’s Board Chairman, in a news release. “THEA is invested in the betterment of our community, and the communication’s team multi-faceted outreach effort exemplifies THEA’s commitment to the health and growth of our region.”

The Selmon West Extension is a 1.9-mile toll lane currently under construction in the median of Gandy Boulevard, which will give drivers the option to access Gandy Boulevard for local destinations or use the Selmon Extension for a direct connection to the Selmon Expressway or the Gandy Bridge. 

THEA’s marketing and communications team worked hand-in-hand with members of the surrounding communities, and residents and business owners along the Gandy corridor to ensure all stakeholders were well-informed and involved before construction began. THEA’s team developed and executed a multifaceted local campaign that was deemed to be innovative and community-centric. One initiative was Shop Gandy!, which was created to draw more customers to the businesses along the Gandy Boulevard corridor by using social media posts, earned media opportunities, and locally hosted events to help local businesses thrive during the construction of the Selmon Extension.

---------

SOURCE: Tampa Hillsborough Expressway Authority

Related Articles

Toll road executives from around the nation during a virtual event discussed plans to reduce or suspend capital investments this year due to the…
May 26, 2020
Toll bridges often serve as the economic engine for an entire community’s transportation system. Work on these bridges that interrupts traffic flow…
May 01, 2020
The Highway Materials Group (HMG)—which represents 11 national trade associations whose members provide the materials and equipment for the nation's …
April 13, 2020
Jane Addams Memorial Tollway (I-90) near Elmhurst Road.
Jane Addams Memorial Tollway (I-90) near Elmhurst Road. Image: Illinois Tollway
The Illinois Tollway Board of Directors this week approved 10 construction and eight professional engineering services contracts totaling nearly $270…
March 27, 2020
expand_less