Technology Talk 2.0: Setting a Type XI Sign Specification for Highway and Urban Applications

June 8, 2021

Webinar originally aired June 8, 2021


Join us for our second series of webinars, where we will share information on improving road safety in many important areas.


The performance of your traffic signs is important to you as well as to motorists. Learn about the effect headlights, aging drivers and sign technology can have on sign performance in highway and urban settings. Specifying the best performance sheeting can help your budget and improve the safety of your roads.

Learning Objectives:

  • Understand the safety difference of specifying Type XI Sign Sheeting
  • Learn about designing complete streets in urban areas
  • Hear expert knowledge on the effects of visual complexity on driver workload


Gina Parker

3M Global Marketing Manager

Gina has a bachelor’s degree in business with over 25 years of marketing experience. In her current role as global marketer for 3M Transportation Safety Division’s sheeting business, she’s responsible for market research, leading insights projects, commercializing new products, and developing playbooks and sales/marketing tools. Her priority and focus is on improving safety for drivers, passengers, as well as vulnerable road users like pedestrians and cyclists.

Sinan Yordem, Ph.D., MBA

3M Global Segment Marketing Manager

Sinan began his career at 3M in 2011 after completing his graduate studies in Polymer Science and Engineering at the University of Massachusetts, Amherst. Sinan has worked on a broad span of commercialization projects and business roles in the fields of electronics, optics, transportation, and future of mobility. He is currently responsible for Global Segment Marketing Programs where he leads safety and product related marketing programs and new technology pilots to help improve urban safety and mobility.

Jose Herrera-Alonso, Ph.D.

3M Regulatory Affairs Specialist

Jose has been with the Regulatory Affairs Group at TSD for the past 3 years, and is currently dedicated to the Sign Sheeting portfolio. He received his Ph.D. in Chemical Engineering from Virginia Tech, and collaborated as a Post-doctoral Research Associate at Virginia Tech and at the University of Colorado at Boulder.