TRADE SHOWS: bauma China enjoying record pace

Organizers add eight halls to keep up with exhibitor demand

News bauma China August 21, 2012
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With a total of 2,500 exhibitors by the middle of July, bauma China is already setting a new exhibitor record. Not only does this figure exceed the figure of 1,892 exhibitors at the last bauma China in 2010, but the organizers also had to add eight halls to the original nine to accommodate the surplus. With 300,000 square meters of exhibition space, bauma China is Asia’s largest and most important industry event.

 

Collin Davis, Exhibition Group Director at Messe München International, is upbeat: "It was our aim to offer our exhibitors improved conditions for their presentations in the halls. And, as we have eight more halls available for this year’s event, we have been much better able to meet their space requirements."

 

Demand for the open-air site fair currently exceeds the space available. Important key players, however, are making use of the additional hall space. In total, 300,000 square meters of space are available for bauma China 2012. Austria, Finland, Germany, Great Britain, Italy, Korea, Spain and the U.S. will each have their own pavilion on site.

 

bauma China will certainly need all of this space, as the Asian construction machinery markets will again be putting in a very strong showing at the fair. Since 2010 the world’s largest domestic market in the construction sector has been in China. And, according to estimates by the German foreign trade organization, Germany Trade & Invest (GTAI), in the coming years the People’s Republic is set to further extend its lead over the second-largest domestic market, the U.S. After all, the Chinese government is again undertaking gigantic infrastructure projects in its current five-year plan, running from 2011 to 2015.

 

When looking at construction activity in China, media attention focuses on two large-scale projects. One is the Hong Kong-Zhuhai-Macao Bridge. This symbolizes the great technological expertise in the construction industry in the country, and the integration in the region.

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