Tele Atlas delivers real-time traffic data and incident reports exclusively for Cingular customers

April 07, 2006

Tele Atlas, a leading global geographic content provider, recently announced the availability of Tele Atlas Traffic, a service that brings highly-accurate, real-time traffic data, maps and incident alerts to Java-enabled wireless phones.

Downloadable for $2.99 from Cingular Wireless, Tele Atlas Traffic allows subscribers to obtain instant access to information on roadway speeds, accidents, closures and scheduled events that impact traffic, such as sporting events.

Tele Atlas Traffic, developed in partnership with TeleCommunication Systems, pulls location codes that pin traffic information to a particular location on the map from more than 300,000 location codes embedded in Tele Atlas’ comprehensive map database. Its traffic coverage includes 98% of the population in the 75 most congested U.S. metro areas. Location-specific road and travel information is delivered directly to Cingular Wireless subscribers nationwide.

In 2003, Tele Atlas launched a similar suite of travel-related applications including traffic reports and maps and directions for WAP devices. Today, more than 30,000 subscribers in the U.S. are enjoying less stressful commutes by relying on Tele Atlas Traffic information delivered through their WAP-enabled devices.

“Regardless of whether they are on a daily commute or a cross-country road trip, drivers want access to the most accurate traffic information to ensure a less stressful experience,” said Mike Gerling, chief operating officer of Tele Atlas Americas. “The Tele Atlas Traffic service leverages the most complete, current and accurate navigation database and provides traffic speed and flow, informing Cingular Wireless customers to either continue full-speed ahead on a current route or to change roads and avoid getting caught in stop-dead traffic.”