NAPA launches campaign to combat distracted driving in work zones

April 16, 2018

The goal of the "Watch for Us" campaign is to remind drivers to pay attention while driving through work zones

The National Asphalt Pavement Association (NAPA) last week launched a multimedia messaging campaign to highlight the dangers to road crews in work zones.

NAPA unveiled the "WatchForUs" campaign, which targets distracted driving, for National Work Zone Awareness Week observed April 9‒13. The goal is to remind drivers to pay attention while driving through work zones.

Other groups working to support and promote the campaign include the Asphalt Pavement Alliance, Asphalt Institute, American Association of State Highway and Transportation Officials (AASHTO), American Traffic Safety Services Association, and National Sand, Stone and Gravel Association.

The launch of the campaign featured a fictionalized short film called "A Moment Can Save a Life,” which was released on the “Watch for Us” website. The video dramatizes the lifelong effects a work-zone accident can have on a family. Along with it are video testimonials from actual road builders describing events that left coworkers dead or crippled to show viewers the potential real-life consequences of distracted drivers crashing into work zones.

An infographic that NAPA created for the campaign said that of the 765 people who died from 2016 work-zone crashes, 19% were road workers, 14% were pedestrians and 65% were drivers and passengers of motor vehicles.


Source: AASHTO Journal

Sponsored Recommendations

The Science Behind Sustainable Concrete Sealing Solutions

Extend the lifespan and durability of any concrete. PoreShield is a USDA BioPreferred product and is approved for residential, commercial, and industrial use. It works great above...

Proven Concrete Protection That’s Safe & Sustainable

Real-life DOT field tests and university researchers have found that PoreShieldTM lasts for 10+ years and extends the life of concrete.

Revolutionizing Concrete Protection - A Sustainable Solution for Lasting Durability

The concrete at the Indiana State Fairgrounds & Event Center is subject to several potential sources of damage including livestock biowaste, food/beverage waste, and freeze/thaw...

The Future of Concrete Preservation

PoreShield is a cost-effective, nontoxic alternative to traditional concrete sealers. It works differently, absorbing deep into the concrete pores to block damage from salt ions...