3M Technology Talk: Improve Road Safety with Wet Reflective Pavement Marking

April 22, 2020
April 22, 2020
11 a.m. Eastern | 10 a.m. Central

Drivers need to see pavement markings in day, nighttime and in wet conditions. While only 25% of travel in the U.S. occurs at night, in 2017 we saw 55% of the 9,952 deadly crashes occurring at night or in low-light conditions taking 3,811 lives. In nighttime wet and rainy conditions, non-wet reflective pavement markings may disappear, leading to reduced driver visibility.

Join us for an informative session on the benefits of wet reflective road markings. 3M will cover the safety and science of how markings work in rainy conditions. Then hear from Texas A&M Transportation Institute on the findings from a recent study on wet retroreflectivity standards.

Learning Objectives:

  • Why wet reflective pavement markings are needed
  • How the science of wet reflective markings work
  • Factors to consider when building a specification or standard for wet reflective

At 3M we are dedicated to improving transportation safety and mobility so all road users can arrive at their destinations safely. We are a leading global supplier of high-performance materials for traffic signs and work zone devices, road markings, vehicle conspicuity markings, and vehicle registration materials, systems and services.

Andrew Goodrich
Global Product Marketer, 3M Transportation Safety Division

Andrew is a Global Product Marketer within 3M’s Transportation Safety Division where he leads safety and product related marketing programs for the Pavement Marking portfolio. Andrew joined 3M in 2016 after completing his MBA at Indiana University’s Kelley School of Business.

Thomas Hedblom
Division Scientist, 3M Transportation Safety Division

Tom began his career at 3M in 1983 after completing his BS degree in Chemical Engineering from the University of Minnesota (UofM). In 1987 Tom obtained his Master’s Degree in Materials Science and Engineering, also from the UofM. Tom has worked the past 36 years researching retroreflective pavement markings, having developed and led several product introduction teams in the commercialization of both temporary construction work zone products and durable pavement markings. He is the co-author of several human factor research papers published with the Transportation Research Board, and has been named inventor of 26 issued US patents. Tom is currently a Division Scientist in 3M’s Transportation Safety Division.

Adam M. Pike, P.E.
Associate Research Engineer, Texas A&M Transportation Institute

Adam M. Pike is an Associate Research Engineer and Program Manager in the Signs and Markings Program at the Texas A&M Transportation Institute. Mr. Pike has 15 years of experience in the signs and markings program, participating in research studies for the Texas Department of Transportation, the Federal Highway Administration, state agencies, and private industry. He has conducted research in areas of traffic signing, pavement marking, and work zones with an emphasis on traffic engineering principles, visibility needs, human factors, cost-benefit analysis, safety implications, and infrastructure needs of advanced driver assistance systems and autonomous vehicles. Mr. Pike has been the author or co-author on over 50 articles, papers, or reports. Mr. Pike holds a Master of Science degree in Civil Engineering from Texas A&M University in College Station, Texas, and a Bachelor of Science degree in Civil Engineering from Clarkson University in Potsdam, New York.