ATSSA announces Innovation Awards at annual Traffic Expo in New Orleans

Jan. 28, 2020

Three winners were chosen from traffic safety companies around the country

Three exhibitors at ATSSA’s 50th Annual Convention & Traffic Expo received Innovation Awards today in recognition of new products created by their companies that contribute to the industry’s mission of advancing roadway safety and working Toward Zero Deaths.

The new 2019 safety products were evaluated by a panel of judges made up of U.S. DOT personnel. Judges got their first look at the items on Sunday during the New Products Rollout at the Expo. Twenty items from companies around the country were chosen for review.

The following companies and products were among the winners chosen:

  • 1st place: Royal Innovative Solutions from Coopersburg, Pennsylvania, for its Virtual Reality Training, where interactive programs simulate real-life scenarios like retrieving cones from the roadway with traffic passing at low to high speeds.
  • 2nd place: Pi Variables from Tustin, California, for its product AIMS, which is a small electronic device that attaches to any attenuator and, upon impact, sends a text message and email to predefined personnel.
  • 3rd place: VER-MAC from Quebec, Canada, for its Smart Arrow Board/Work Zone Location Sensor System, which is designed to inform government agencies and the motoring public they are entering a work zone.

ATSSA said these products were chosen on the criteria of lifesaving qualities, degree of need, innovation, design, and eligibility under the Highway Safety Improvement Program. Company representatives then had the opportunity to talk about their products during ATSSA’s Circle of Innovation event, also held today.

“We look forward to the New Product Rollout each year to see the latest ideas for improving roadway safety,” Eric Perry, ATSSA’s Director of Innovation & Technical Services, said in a statement. “These three products clearly stood out to the judges as exceptional ideas.”

The ATSSA Innovation Awards are held annually as part of ATSSA’s Annual Convention and Traffic Expo, which celebrated its 50th anniversary this year in New Orleans.



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