Portland Cement Association launches 'Shaped by Concrete' educational campaign

The campaign will focus on key themes often overlooked and underrepresented about cement and concrete

February 07, 2020
Shaped by Concrete Portland Cement Association
Image: Shaped by Concrete on Twitter (@By_Concrete)

The Portland Cement Association (PCA) today announced Shaped by Concrete, a new educational campaign to increase awareness of the sustainability, resiliency, and durability of concrete made with cement.

PCA says the campaign will feature stories based on these themes, exploring how these construction materials shape the world to make communities, cities, and the country better. 

The association says that with impacts from climate change, growing populations, and accelerating urbanization creating demand for safe, affordable housing, there has never been a more important time to explain how and why concrete became—and continues to be—the material of choice for virtually every type of construction through its positive impacts on society.

“As we prepare for the challenges future generations face, concrete will be even more critical to building a sustainable world for tomorrow,” Mike Ireland, president and CEO of the PCA, said in a statement. “Concrete is the most durable, resilient, available, and affordable material in the built environment, supporting sustainable economic, social, and environmental development priorities, and the Shaped by Concrete campaign is how we’ll tell that story to stakeholders and partners.”

PCA says Shaped by Concrete will focus on key themes often overlooked and underrepresented in conversations and media coverage of cement and concrete, including their ability to meet sustainable development goals, decrease costs from natural disasters, and assist with key societal challenges, such as the nation’s housing crisis.

More information can be found on PCA's website.

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SOURCE: Portland Cement Association

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