Technology Talk 2.0: Setting a Wet Reflective Pavement Marking Specification

April 27, 2021

Webinar originally aired April 27, 2021


Join us for our second series of webinars, where we will share information on improving road safety in many important areas.


The performance of your road markings makes a difference in keeping your roads safe, day or night, wet or dry. Learn about wet reflective technology, test methods and pavement marking assessments and prioritization strategies for your roads. Hear from industry colleagues in Minnesota on the process of building a wet reflective specification.

Road Markings and Safety

  • The science behind pavement marking optics
  • Test methods, explained
  • Application recommendations

Minnesota Department of Transportation

  • MnDOT Special Provision
  • How did it come together?
  • How will it be implemented?

St. Louis County, MN

  • Inventory/Assessment
  • Prioritization
  • Pavement Markings on Challenging Surfaces


Andrew Goodrich
3M Global Marketing Manager

Andrew is a Global Product Marketer within 3M’s Transportation Safety Division where he leads safety and product related marketing programs for the Pavement Marking portfolio. Andrew joined 3M in 2016 after completing his MBA at Indiana University’s Kelley School of Business.

Matt Wilding
3M Advanced Product Development Specialist

Matt has been a product developer at 3M for 14 years and is currently developing pavement markings within 3M’s Transportation Safety Division. He received his Ph.D. in Chemical Engineering from Virginia Tech and his B.S. in Chemical Engineering from the University of Minnesota.

Victor Lund, P.E.
St. Louis County, Traffic Engineer

Vic has more than 13 years of experience as the traffic engineer for St. Louis County, Minnesota. He received his Bachelor of Science Degree from Michigan Technological University in Civil Engineering, and his Master of Science Degree from Iowa State University in Civil Engineering with an emphasis in Transportation Engineering. His background includes rural and urban highway safety, intersection design, intelligent transportation systems, and transportation research. He has served as the chair of the Minnesota County Engineers Association Highway Safety Committee and is an active participant in the Minnesota Toward Zero Deaths partnership.

Ethan Peterson
MnDOT, Traffic Engineer

Ethan Peterson started with MnDOT in 2016 as the State Pavement Marking & Crashworthy Engineer. He obtained his Bachelor of Civil Engineering from the University of Minnesota — Twin Cities. Before MnDOT, he worked in the private sector for almost 5 years preparing Traffic Impact Studies, Traffic Demand Management Plans, pavement marking plans, traffic signal plans, road & utility design plans, and completing several other traffic related tasks. He’s a member of the Institute of Transportation Engineers and ATSSA.