Business owners will have an opportunity to better understand, measure, manage and improve customer service throughout their entire operation by attending a new seminar offered by the National Truck Equipment Association (NTEA). "Closing the Gap: How to Win (and Keep) Customers through Competitive Differentiation" is scheduled for Wednesday, May 23, at the Marriott Kansas City Airport Hotel, Kansas City, Mo.
The seminar, which will be held from 10:00 a.m.-2:30 p.m., provides distributors and manufacturers with strategies to move closer to their truck dealer and fleet customers and truly understand their needs in order to deliver solutions and maximum value.
Launched at the 43rd Annual NTEA Convention, Closing the Gap is a training tool to help truck equipment distributors and manufacturers identify existing opportunities in which they can improve their positions in the distribution channel, more successfully meet the needs of their fleet and dealer customers and, ultimately, achieve higher profits.
Registration fees for the seminar are $199 for members and $299 for nonmembers through May 11. After May 11, fees increase to $249 for members and $349 for nonmembers. To register, call 800/441-NTEA (6832). More information and a registration form are also available at www.NTEA.com.
All seminar attendees will receive a copy of Closing the Gap, which includes a workbook, survey results and data explanation, an education CD-ROM and a survey tool to obtain customer feedback specifically about their company and its products and services.