The International Bridge, Tunnel and Turnpike Association (IBTTA) is launching an aggressive 2013 public awareness campaign to highlight the benefits of tolling. The campaign will also focus on advocating publicly in the media for policy makers’ support of tolling to help solve what U.S. House Transportation and Infrastructure Committee Chairman Bill Shuster (R-Pa.) recently referred to as transportation’s “own version of a fiscal cliff.”
“We’re launching this campaign to ensure that tolling is a key part of the discussions in Congress and elsewhere around the country on how to fund America’s transportation system,” said Patrick Jones, IBTTA’s executive director and CEO. “IBTTA’s Moving America Forward public awareness campaign will make the case for the tolling industry’s permanent seat at the table when future transportation funding options are being considered.”
As a prelude to this month’s campaign launch, Jones also sent a letter to Shuster applauding his comments that tolling is among the tools in the toolbox to consider as Congress tackles the dwindling Highway Trust Fund.
IBTTA’s campaign will engage the public, policy makers, media and other stakeholders through a communications effort focused on raising awareness of tolling as a reliable and sustainable source of revenue for transportation infrastructure. In addition to the release of transportation-related policy documents, this campaign will feature major events held throughout the year when transportation leaders will come together in cities worldwide to raise a greater awareness of the benefits of tolling. Additionally, this effort will focus on aggressively responding to inaccurate and misleading information about tolling.
“In the last two decades we have embraced cutting-edge technologies and business practices that have transformed the tolling industry into one of the most effective and efficient providers of mobility in the world,” said 2013 IBTTA President Rob Horr. “Based on decades’ worth of real-world operations, the tolling industry is a leader in enhancing public safety, reducing congestion and furthering productivity.”
Generating more than $10 billion in annual revenues from 5,431 miles of tolled highways, bridges and tunnels, tolling is already a big part of the solution to the challenge of creating new, dedicated revenue streams to support our country’s transportation infrastructure needs. Horr recently penned a blog post on IBTTA’s official blog touting the campaign’s launch.
“It’s about time policy makers at all levels of government took a serious look at tolling as an effective alternative to traditional funding options,” said Robert Poole, director of transportation policy at the Reason Foundation. “As our November study highlights, toll collection in a mature AET system costs no more than collecting the fuel tax. And with weak public and political support for raising any tax in this struggling economy, tolling continues to stand out as the way to go.”