Consortium to award competitive grant to winning traffic safety plan

Zendrive and its partners will award $50,000 for programs to improve public safety

November 09, 2018
traffic safety

San Francisco-based Zendrive, an analytics firm, conducted a study dubbed the 2018 Distracted Driving Snapshot, which surveyed 7.1 billion miles and 4.5 million drivers from December 2017 through February 2018.

The study found that more than 60% of drivers—roughly 69 million—use their phones at least once a day while behind the wheel. In 2018, distracted driving increased in every state in the U.S., as did the duration of such phone use. And, on average, distracted drivers spent time surfing apps for 3.5 minutes of every hour on the road.

To combat these stats, Zendrive, together with Lyft, Uber, Lime, Bird, Juno, HopSkipDrive, and nonprofits StopDistractions.org, Students Against Destructive Decisions (SADD) and Together for Safer Roads, recently announced a partnership called #FundMyStreets, which will award $50,000 for programs to improve public safety.

U.S. applicants have until the end of November to submit a road safety plan proposal. Finalists, who will be notified by Nov. 30, have to produce a 30-second video via Twitter and tag it to @zendrive and #FundMyStreets. The clip that receives the most likes and retweets—and also is met with approval by the judges—will be announced as the winner at a ceremony on Dec. 16.

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Source: VentureBeat

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