Extending Road Marking Life: Strategies to Reduce Maintenance Cycles and Improve the Visibility of Markings
Date: Wednesday, October 7, 2026
Time: 2:00 PM (GMT-04:00) Eastern Time - New York
Duration: 60 minutes
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As roadway safety standards evolve and infrastructure investments accelerate, pavement markings play an increasingly important role in protecting drivers and improving road performance. The session will focus on practical strategies for improving traffic paint durability and long-term performance, for both long-line and short area applications. Experts will discuss the impact of polymer selection, film build, and glass bead technology on marking longevity and retro-reflectivity.
This webinar will also explore key industry trends shaping the traffic markings market, including state-led roadway safety initiatives. Attendees will also gain insight into quality assurance practices, including data logging and retro-reflectivity measurement techniques that help agencies and contractors optimize application performance. Participants will also gain an overview of North American traffic paint specifications and learn how specification-tracking tools can simplify compliance, support product selection, and improve decision-making as requirements evolve.
Whether you are a state DOT representative, contractor, consultant, or materials supplier, this webinar will provide valuable insights for enhancing pavement marking performance, durability, and safety.
Art Leman
Value Chain Manager, Pavement Markings
Dow
Art Leman is the North America Value Chain Manager for Road Markings at Dow. In this role, Art leads the development and implementation of Road Markings’ strategy for interactions with government and trade associations in the U.S. & Canada. He is also responsible for partnerships with contractors and applicators, equipment manufacturers, universities, and other key influencers of road marking selection. Art is Vice-Chair of the ATSSA Pavement Marking Committee.
Richard Cooper
Associate TS&D Scientist
Dow
Richard Cooper is an Associate TS&D Scientist with Dow's Industrial Coatings business. Based in Collegeville, PA, he supports the development and application of innovative coating technologies, providing technical expertise that helps customers achieve performance, processing, and sustainability objectives.