June 18, 2020
2 p.m. Eastern | 1 p.m. Central
The asphalt industry is the backbone of North American road building infrastructure. Now more than ever, questions of sustainability, materials development and application, technology adoption, environmental responsibility, and fiscal prudence are front of mind for decision-makers at departments of transportation and asphalt contracting firms alike. The drive to find improvements in each of these areas comes down to a single crucial point – innovation.
To now, the idea of innovation has been unfairly associated with an adverse amount of risk. “Too risky,” is the common refrain when a new and innovative method or application is brought to light. But is it? The construction industry in general, when it has demonstrated a willingness to innovate, has realized enormous levels of success and efficiency, and the asphalt segment is now primed to follow.The most crucial question is: Who drives innovation?
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