Technology Talk 2.0: Setting a Type XI Sign Specification for Highway and Urban Applications

June 8, 2021

WEBINAR OVERVIEW

The performance of your traffic signs is important to you as well as to motorists. Learn about the effect headlights, aging drivers and sign technology can have on sign performance in highway and urban settings. Specifying the best performance sheeting can help your budget and improve the safety of your roads.

Learning Objectives:

  • Understand the safety difference of specifying Type XI Sign Sheeting
  • Learn about designing complete streets in urban areas
  • Hear expert knowledge on the effects of visual complexity on driver workload

SPEAKERS:

Gina Parker

3M Global Marketing Manager

Gina has a bachelor’s degree in business with over 25 years of marketing experience. In her current role as global marketer for 3M Transportation Safety Division’s sheeting business, she’s responsible for market research, leading insights projects, commercializing new products, and developing playbooks and sales/marketing tools. Her priority and focus is on improving safety for drivers, passengers, as well as vulnerable road users like pedestrians and cyclists.

Sinan Yordem, Ph.D., MBA

3M Global Segment Marketing Manager

Sinan began his career at 3M in 2011 after completing his graduate studies in Polymer Science and Engineering at the University of Massachusetts, Amherst. Sinan has worked on a broad span of commercialization projects and business roles in the fields of electronics, optics, transportation, and future of mobility. He is currently responsible for Global Segment Marketing Programs where he leads safety and product related marketing programs and new technology pilots to help improve urban safety and mobility.

Jose Herrera-Alonso, Ph.D.

3M Regulatory Affairs Specialist

Jose has been with the Regulatory Affairs Group at TSD for the past 3 years, and is currently dedicated to the Sign Sheeting portfolio. He received his Ph.D. in Chemical Engineering from Virginia Tech, and collaborated as a Post-doctoral Research Associate at Virginia Tech and at the University of Colorado at Boulder.

Sponsored Recommendations

The Science Behind Sustainable Concrete Sealing Solutions

Extend the lifespan and durability of any concrete. PoreShield is a USDA BioPreferred product and is approved for residential, commercial, and industrial use. It works great above...

Powerful Concrete Protection For ANY Application

PoreShield protects concrete surfaces from water, deicing salts, oil and grease stains, and weather extremes. It's just as effective on major interstates as it is on backyard ...

Concrete Protection That’s Easy on the Environment and Tough to Beat

PoreShield's concrete penetration capabilities go just as deep as our American roots. PoreShield is a plant-based, eco-friendly alternative to solvent-based concrete sealers.

Proven Concrete Protection That’s Safe & Sustainable

Real-life DOT field tests and university researchers have found that PoreShieldTM lasts for 10+ years and extends the life of concrete.