New poll: Last week, the Arizona DOT used a picture of blurry images on S.R. 260 and asked users on its Twitter feed if it was Bigfoot’s family. ADOT says it uses humor to drive traffic to the site. Should a DOT use social media just to get hits?

Blog Entry January 12, 2015

Bill Wilson is the editorial director of ROADS & BRIDGES magazine and has been covering the industry since 1999. He has won seven Robert F. Boger Awards for editorial excellence, including three in 2011. He also was the creator of the Top 10, Contractor's Choice Awards and Recycling Awards platforms, as well as ROADS & BRIDGES Live.

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