ARTBA begins new ad campaign

News ARTBA December 07, 2007
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The men and women of the U.S. transportation design and construction industry possess the expertise, technological sophistication and creative thinking to solve the enormous challenges facing the nation’s surface transportation network. That’s a core message in a new print and online ad campaign unveiled by the American Road & Transportation Builders Association (ARTBA).

The December 4 launch included the first in a series of advertisements—featuring ARTBA members—that highlight ARTBA’s global vision of a modernized transportation system that has the capacity to manage population growth and congestion, increase global competitiveness and provide safety and security to consumers. The first ad is appearing in "Roll Call" this week, and will be featured next week in "Congress Daily."

A companion ad running online at highlights the association’s legislative proposals for the reauthorization of SAFETEA-LU. In a recently released 72-page report, ARTBA called on Congress to "reform, refocus, restructure and refinance" the federal surface transportation programs, with two major components.

One would be an expanded core federal highway/transit program to protect past infrastructure investments and improve the quality of life for all Americans. Incumbent in this initiative is the need to dramatically increase investment in surface transportation improvements.

ARTBA recognizes, however, additional resources alone will not solve the nation’s transportation challenges. The association has developed a series of specific operational recommendations to improve the efficiency and effectiveness of the existing programs. The second component, a "Critical Commerce Corridors," or "3C," program, would be focused on adding new highway and intermodal capacity to help safely and efficiently facilitate the movement of freight, which is expected to double in the next 25 years.

ARTBA ads planned for 2008 will continue to articulate the need for policymakers to develop a new federal vision for America’s transportation system.

Established in 1902, ARTBA is a federation whose primary goal is to aggressively grow and protect transportation infrastructure investment to meet the public and business demand for safe and efficient travel. In support of this mission, ARTBA also provides programs and services designed to give its members a global competitive edge.

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