Airstar Space Lighting, the originator and manufacturer of lighting balloons, recently instituted a sweeping reorganization plan which included changing its name to Airstar America.
Benoit Beylier, president and one of the company's two founding principles, will be moving from France to the U.S. He will oversee the firm's five-year growth plan and its three main offices for the company headquarters in Los Angeles.
In the Austin, Texas, office John Wessels will direct the company's expansion into construction and rescue markets. Lisa Wessels will take charge of Airstar's special event market, continuing to expand its reach into events of all types, including the emerging field of sports marketing.
In the Los Angeles office Todd Wilmett will focus on the film industry. Stacey Kohlbrand will head up Airstar America's national tradeshow and exhibit market.