Any of the people involved in the transportation industry
have found themselves wearing many different hats. Harold Worrall is no
exception to this. In addition to serving as executive director of the
Orlando-Orange County (Fla.) Express Authority, Worrall also serves on the
board of directors for the International Bridge, Tunnel & Turnpike
Association (IBTTA) and the Intelligent Transportation Society of America
(ITSA).
Having been involved in both the public and private sectors
of the transportation industry for over 30 years, Worrall has gained impressive
experience in engineering, finance as well as toll operations. He also has
previously held management positions with four state departments of
transportation.
In this interview with Transportation Management +
Engineering, Worrall discusses his role in both the IBTTA and ITSA; how the
Orlando-Orange County Expressway Authority E-PASS electronic toll collection
program has increased the authority’s revenue; the unique relationship
the authority has with the Florida DOT; and what the future holds for the
electronic toll collection industry.
In order to familiarize yourself with the readers of TM+E,
what is your role at the Orlando-Orange County Expressway Authority?
I am the executive director of the Orlando-Orange County
Expressway Authority which is a system of roadways within and around the
greater Orlando area. We currently have approximately 90 centerline miles of
four- to six-lane expressway generating about $147 million this fiscal year.
As executive director I am responsible for the operations of
the authority and report to a five-member board of directors.
Speaking of boards of directors, currently you serve on
the board of directors for ITS America and as president of the International
Bridge, Tunnel & Turnpike Association. Please compare and contrast your
roles with the two organizations.
The roles of chairman of ITSA and president of IBTTA are
quite different. ITSA has a large board of 40-plus members from very diverse
segments involved in the intelligent transportation systems industry.
Automobile manufacturers, telematics companies, consultants, state departments
of transportation, local agencies, academia, other related associations and the
U.S. Department of Transportation.
Conversely, IBTTA is a very homogeneous membership of
primarily toll operators and the industry that serves those operators.
Providing direction and leadership in these two very different environments
requires varying approaches.
A portion of TM+E subscribers are directly involved in the
toll industry. What makes the IBTTA Annual Meeting a “must-attend”
event?
The IBTTA annual meeting is a worldwide event. Members
representing 25 countries will be attending and most of the attendees will be
senior level staff and board members, people who make the decisions.
The exhibits will expose the innovative private sector
products and services available to the toll industry, and the program will
focus on the most significant developments over the last year in the toll
industry.
Patrick Jones is now the executive director for IBTTA
taking over for Neil Schuster who has moved on to become president and CEO of
ITS America. Do you foresee the association taking on a new or expanded role
within the toll industry?
Yes I do. The transition from an executive director with a
long history at IBTTA to a new executive director has been very smooth. We are
truly fortunate as an association to have had both of these outstanding
professionals at the helm. Under both individuals’ guidance the IBTTA
board has been moving toward increasing the membership of those outside North
America. That process continues and the association is becoming more and more a
truly worldwide organization.
We intend to also broaden our industry participation over
the next few years as well.
Many programs are under way within IBTTA to continue our
primary mission of information exchange and toll advocacy.
Managing the Orlando-Orange County Expressway Authority
and the E-PASS electronic toll collection program is a daunting task. What
experiences can you share that may help your toll industry peers better operate
their toll authority?
I hesitate to provide comments because the geographic,
demographic, political and cultural factors vary so significantly from one
operator to another. Clearly, one size does not fit all. Some concepts do seem
to be universal.
First, several polls taken by our membership in various
locations continue to indicate that the public does not mind paying tolls which
are consistent with the benefit (time savings, safety, etc.) that is derived.
However, they do not want to stop or be delayed in doing so.
They demand excellent service and convenience. The public perception of the
agency is very important to their perceived value of the product.
Secondly, all toll agencies, whether public or private, are
a business and must be run as such. There is a direct relationship between
paying for a product and receiving the benefit. Decision-making must be framed
in this context on a day-to-day basis for a toll agency to be successful over
the long run.
Certainly, there are positive and negative experiences
that go along with operating a toll authority as large as the Orlando-Orange
County Expressway Authority. What have you learned from these experiences and
how have they made the toll authority better?
The previous two questions have partially addressed this
question. By successfully
implementing electronic toll collection, E-PASS, ensuring financial efficiency
through refinancing and sound investment and marketing our product to our
customer, we have increased our revenue stream by double-digit percentages over
most of the 10 years that I have been involved.
Our customers consider themselves owners with a stake in our
outcomes, and the community as a whole realizes the significant role we play in
providing transportation in central Florida.
The Chicago Skyway Toll Road is currently exploring measures
to lease its toll road to raise capital. Is this privatization something the
toll industry will see more of in the future?
The world has been using predominantly private capital to
develop toll motorways. The U.S. is the anomaly. Whether the U.S. decides to
use more private capital is unknown.
Certainly, it has been done on a limited basis and there has
been much discussion. However, the tax law and cultural bias against allowing
the private sector to operate public facilities is very strong. I believe there
is great promise in investing pension funds and public money in private
ventures to develop needed transportation infrastructure.
Do working relationships exist between state DOTs and toll
authorities or do they operate primarily separate from each other? Would a
working relationship between the two organizations be beneficial?
Within the state of Florida there is a close working
relationship between the state DOT and toll agencies. The Florida DOT of course
has within its organization the Florida Turnpike Enterprise. These close
working relationships greatly enhance our ability to develop toll motorways in
Florida.
While I am not intimately familiar with the relations in
other states, it would appear there is great variation.
I see our agency as an extension of the state department of
transportation established by the legislature and the governor to focus on
limited access, high-capacity facilities within the central Florida area. I see
these relationships as vital to our success.
Electronic toll collection is changing the way the toll
industry operates. What’s next on the horizon for the industry?
Open road tolling offers an increased time savings and more
convenient experience to the customer and will certainly be a topic of
discussion.
As mentioned before, however, one size does not fit all and
the toll industry must be careful to ensure that revenues can be collected and
that there are greater benefits to the customer and the agency.
Technological advances are always an issue. Some
possibilities are global positioning and telephonic triangulation approaches.
One only needs to know identification of the vehicle, location of the vehicle
over time and toll rate to complete a toll transaction. Other technologies that
have not yet been developed may eclipse ETC concepts as we know them
today. TME