Recipe to Outside Sales Success   Water Quality Products June 2002   Jason B. Schell and Peter Strain, Water Depot University
There are 10 ingredients to a successful sales team. Read the following 10 items to see if your sales force measures up.
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Cold or Gold?   Water Quality Products June 2002   By Carl Davidson
Remember that opportunity is calling your company every day. Take a moment to ask who is answering and are they turning those calls into cold or gold?
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Are You Sold Enough to Sell?   Water Quality Products April 2002   Carl Davidson
The truth is that enthusiasm is what you need to sell but some of us are sorely lacking in this precious commodity ... and it’s no wonder. How can you stay up and enthusiastic enough to sell?
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Getting Paid to Listen   Water Quality Products March 2002   Carl Davidson
Is there a job out there where you get paid big bucks to listen? I mean sitting with someone over a coffee and just listening? You may guess a psychiatrist or lawyer and that would be correct. The truth is, all of us in the sales profession get paid big bucks to listen.

The Need For Marketing   Water Quality Products March 2002    Walt Denny
Starting and running a business without a marketing plan can be like trying to fly an airplane without radar—you might know what your destination is, but you haven’t a “road map” to get you there. Every company, whether it is established or still in the idea phase, needs a marketing plan that serves as an integral part of its overall business plan for company operations. A good marketing plan supports a company’s broader business goals by formulating a sound marketing strategy and an action plan (i.e., specific marketing activities such as web promotions, direct mail, etc.) that can carve a direct path to bolstered product sales, market share and long-term profitability and success.

How Many Demos is a Full Day's Night?   Water Quality Products January 2002   Carl Davidson
Recently, several salespeople and managers told me they don't believe a reasonable person can average a minimum of two demos per day as we recommend on our recorded training videos. Are we leaving out important practical considerations? This article will take a look at this issue and help you make this important decision. Your financial success is determined by the decisions you make, so choose wisely.
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I've Never Met a Rich Sharecropper   Water Quality Products March 2001   Carl Davidson
Sharecroppers are poor tenant farmers. They farm the land for the owner in exchange for a share of or percentage of the crops they produce for the owner. They do what they are told and have no land to farm themselves.
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We Ought to Be Committed   Water Quality Products February 2001   Carl Davidson
We ought to be committed. No, that isn’t a comment on our mental stability but rather a comment addressing the fact that we ought to be totally committed to success if we intend to achieve it.
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