Creating a Positive Image   Water Quality Products January 2002   Walt Denny, Walt Denny, Inc.
Whether you?re marketing commodity products or highly specialized services, your success rides heavily on your ability to project the right company image?to create and sustain a positive "buzz" among consumers and business and trade press about who you are and what you have to offer. A strong PR program can provide the visibility and credibility needed to put you on the radar screens of the right people, while instilling a sense of confidence and goodwill in their minds about your company, products and services.
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Billing as an Outsource   Water Engineering & Management May 2001   Larry Myers
Natural gas deregulation in Georgia showed marketers the value of outsourcing their billing. This same lesson was learned years earlier by the telecommunications industry. When deregulation for the telecommunications industry became effective, companies quickly realized the need to focus on their core businesses if they wanted to stay competitive. Outsourcing became a sensible way to increase efficiency and cut costs in areas inconsistent with the core business. The smart businesses opted to do what they do best and leave the rest to the experts. These opportunities also are available to the water and wastewater industry.
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Fleet & Distribution Outsourcing   Water Quality Products March 2001   Ralph K.F. Stockmayer, Penske Truck Leasing
There are many details to learn when outsourcing your vehicles. Discover how outsourcing can be the answer for you.
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Fleet and Distribution Outsourcing   Water Quality Products April 2000   Ralph K.F. Stockmayer
Should a water quality company consider distribution or fleet outsourcing?

Outsourcing Enterprise Resource Planning: How it Can Work For You   Water Quality Products March 1999   by Jim Patrick
Use information technology to better your dealings and relationships with customers and suppliers.