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 | EDITORIAL CATEGORY - MARKET RESEARCH |
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Seizing an Opportunity for Expansion
Water & Wastes Digest
August 2005
Tim Gregorski
Despite concerns of product recitation in the marketplace, many U.S. companies are currently conducting very profitable business ventures in China with plans to do much more as the Chinese government spends billions of dollars upgrading the nation’s infrastructure.
One Event You Can’t Miss
Water & Wastes Digest
May 2005
Tim Gregorski, Editorial Director
In a recent interview I conducted with AWWA Deputy Executive Director Paula MacIlwaine, more than 12,000 industry professionals are expected to attend.
Facts Get in the Way of Winning Customers, Marketshare
Water Quality Products
September 2001
G.A. "Andy" Marken, Marken Communications, Inc.
Despite leading market research firms that show solid marketing has a cumulative effect, management often views the marketing budget as an expense rather than an investment. It?s time for managers to nail down marketing plans.
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