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EDITORIAL CATEGORY - MARKET RESEARCH
Seizing an Opportunity for Expansion   Water & Wastes Digest August 2005   Tim Gregorski
Despite concerns of product recitation in the marketplace, many U.S. companies are currently conducting very profitable business ventures in China with plans to do much more as the Chinese government spends billions of dollars upgrading the nation’s infrastructure.
One Event You Can’t Miss   Water & Wastes Digest May 2005   Tim Gregorski, Editorial Director
In a recent interview I conducted with AWWA Deputy Executive Director Paula MacIlwaine, more than 12,000 industry professionals are expected to attend.
Facts Get in the Way of Winning Customers, Marketshare   Water Quality Products September 2001   G.A. "Andy" Marken, Marken Communications, Inc.
Despite leading market research firms that show solid marketing has a cumulative effect, management often views the marketing budget as an expense rather than an investment. It?s time for managers to nail down marketing plans.
PDF Version
A Bird's Eye View of the Broader Water Market   Water Quality Products March 1998
In order to compete effectively in today's water market, one must understand how the industry is growing and in what direction.

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